Just about everyone with a passion for handcrafted goods and one-of-a-kind finds is familiar with Etsy. For buyers, the massive indie marketplace represents a nearly limitless opportunity to find products to suit every taste. For sellers, the chance to get your wares in front of an appropriate audience of potential buyers is huge – but it also means that the competition is intense.
Luckily, Etsy shop descriptions, about pages, and item descriptions are all indexed by Google, so well-written and properly optimized item descriptions can go a long way toward boosting your shop’s views – and sales. So how do you figure out which keywords to use and how to write your item descriptions? It’s all about understanding your target market.
Think of Etsy like a matchmaking site for crafters and buyers. Because it offers such a large marketplace, it’s important to think about your customers in terms of niches and subcategories. Some people are on there looking for fun, geeky science stuff; some people are looking for vintage bridal accessories; some people are looking for classic nursery décor; some people are looking for useful organizers for the home. You just have to get inside their heads and think about what they’ll be searching for.
Here’s an example. Let’s say you make hair accessories. A super-broad term like that gives over 95 million results on Google, and over six hundred thousand on Etsy. So you have to narrow your terms. Think about adjectives that describe your hair accessories, or the people that would wear them: vintage, playful, colorful, bright, glam, dramatic, classic. Think of materials you used in the creation of your hair accessories: plastic, lace, ribbon, sequins, bows, glitter, gemstones, wire. Think of occasions or events where a customer might want to wear your hair accessories: weddings, parties, clubbing, Easter, brunch, Kentucky Derby. Once you’ve done this quick exercise, you should have a list of keywords that describes your item much more clearly, which will help you write great titles and item descriptions.
You started your shop because you were passionate and excited about the things you were making. Now you just have to make it easy to find your items, so that people who will be excited to own your crafts can find them.