3 – Be Consistent

I’ll say it right off the bat – if you can’t commit to posting new content consistently, don’t start a blog. When a customer stumbles across your blog without knowing a lot about you, a blog that hasn’t been updated in weeks or months sends a message that you can’t follow through on your commitments. Consistency doesn’t mean you have to fill your blog with scads of new content daily. You can have a new post every month, or every other week, or every week. Just pick a schedule and stick to it. The best way to do this without feeling overwhelmed is to create a “buffer” – a backlog of posts you’ve got waiting, so you have something to pull from when you don’t have anything more timely to write about.