A dime a dozen: Why implementation matters more than a great idea

Is there a million-dollar idea rattling around in your head? Most people have one – or at least think they do. But for some reason, most people aren’t actually millionaires.

I keep a file on my computer of blog post ideas. Whenever I run across something inspirational, or a post idea pops into my head out of the blue, I add it to the file. There are 20 ideas on there right now, enough for 10 months of blog posts. That’s a really valuable resource – but only if I actually write the posts.

Ideas are great. They invigorate you, give you something to think about, keep you excited about your life and work. Unfortunately, they can also be a way to prevent you from accomplishing real tasks. For some people, the thrill of coming up with an idea is so much more fun than the tedium of carrying it out that they spend all their time thinking and never get around to producing. For others, it’s the overabundance of great ideas that stops them. How do they pick the best one to start working on?

A focus on ideas at the expense of action is crippling for businesses. Your marketing department probably has a to-do list of projects as long as your arm. If you’re a small business owner, that goes double. But the sure-fire marketing plan that never sees the light of day because it’s not quite perfect yet – or you just don’t have the time to implement it – will never bring you a new customer.

Great ideas are a dime a dozen. If you want to see your business grow, it’s time to put down the thinking cap and start taking action. Make a commitment to yourself to get one marketing task done this week. Whether you do it yourself, assign it to an employee, or hire a professional writer to get the job done, getting the ball rolling is the key to getting more clients.

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Shelby Blanchard Stogner is a freelance copywriter who works with growth-minded companies to turn leads into loyal customers. If you’ve been looking for a better way to show prospects what you can do for them, contact Shelby directly at 618-406-1757 or shelby@sbscopywriting.com to get started.

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